Phone: (732) 865-4549
For Immediate Release
October 03, 2011
Edward Vivona, one of the top real estate agents in Monmouth and Ocean County, New Jersey is transforming the way real estate agents are marketing homes. His approach takes full advantage of the latest technology and the current state of the real estate market.
Distinguishing himself from other real estate agents, Edward Vivona is stepping outside of the box and taking real estate marketing to another level. The standard approach to marketing that 95% of real estate agents use consists of taking a set number of photos and putting them on the MLS, creating a virtual tour using those same photos (with the MLS Logo on them) and then placing their sign on the front lawn of the property they are trying to sell. In the current real estate market, this old way of doing things is not proving to be very effective yet nearly 95% of real estate agents use this very same approach.
Edward Vivona is making it his mission to get his clients homes sold by utilizing new ideas and taking advantage of the latest technology. He is creating Custom Property Websites for ALL of his listings. The websites feature at least 40+ high-resolution photographs along with useful links such as area maps, school reports and neighborhood resources. This information is priceless for buyers who do not know the area. The website URL(Domain) is the exact property address for the listing, making it much easier for potential buyers to find the site and more importantly, for sellers, the website is indexed by Google much quicker thereby increasing the properties exposure on the web. Additionally, Edward is the only agent currently displaying the website address prominently on real estate lawn signs. He is also making use of custom home banners. What differentiates him from other agents is that he uses the banners to promote his clients homes and NOT himself. The banners are interactive and when a potential buyer clicks on the banner, they are taken directly to the properties custom website.
Professional quality photographs highlighting a homes features are necessary in order to properly market a client’s home. Edward has taken his professional photography skills and created outstanding photographs that tell a story about the home. He does not stick to the standard formula of 12 to 15 photographs that most Monmouth and Ocean County Realtors use and put on the MLS. Edward has found that the more photographs used, the higher your property will rank on major home search websites. He manually uploads his high resolution photographs to the prominent real estate home search websites, displaying his listings by telling a visual story through photographs.
“When it comes to marketing homes, I firmly believe that the amount of photos should equate to the value, and the size of the home. Simply put, larger homes, high priced homes have more to offer, more to photograph, require more to tell the story. I’ve been on listing appointments where the previous agent pursing the opportunity told the homeowner, 12 photographs was all that was allowed or that the agent wanted to build some intrigue in the home in not showing everything. In my opinion, this is ridiculous! It’s not a price point thing, as my camera doesn’t stop until the story is told in its entirety regardless of size or price, be it 25 or 100 images, whatever is necessary. After all, I am already at the home, how much longer does it take to tell the whole story. Buyers want to see photos before they will even take the next step, consider scheduling a showing on the home, especially if they are not from the area. My approach, my exclusive property websites provide them exactly what they’re looking for.”
To see a sample custom single property website, visit http://www.3WithersLane.com